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Start > Book search for: consumer marketing strategy
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Book All Consumers Are Not Created Equal: Differential Marketing Strategy for Brand Growth and Profits All Consumers Are Not Created Equal: Differential Marketing Strategy for Brand Growth and Profits
Garth HallbergAuthor: Garth Hallberg
Publisher: John Wiley & Sons
Book release: 1996-01-25
Format: Hardcover
ISBN: 0471120049



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Book The Power of the Purse: How Smart Businesses Are Adapting to the World's Most Important Consumers - Women The Power of the Purse: How Smart Businesses Are Adapting to the World's Most Important Consumers - Women
Fara WarnerAuthor: Fara Warner
Publisher: Prentice Hall
Book release: 2005-09-22
Format: Hardcover
ISBN: 0131855190



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Book Turning Silver into Gold: How to Profit in the New Boomer Marketplace Turning Silver into Gold: How to Profit in the New Boomer Marketplace
Mary FurlongAuthor: Mary Furlong
Publisher: Financial Times/ Prentice Hall
Book release: 2007-02-06
Format: Hardcover
ISBN: 0131856987



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Book Catalyst Code Catalyst Code
David EvansAuthor: David EvansRichard SchmalenseeAuthor: Richard Schmalensee
Publisher: Harvard Business School Press
Book release: 2007-05-01
Format: Hardcover
ISBN: 1422101991



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Book Now or Never: How Companies Must Change Today to Win the Battle for Internet Customers Now or Never: How Companies Must Change Today to Win the Battle for Internet Customers
Mary ModahlAuthor: Mary Modahl
Publisher: HarperBusiness
Book release: 2000-01
Format: Hardcover
ISBN: 0066620120



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Book Marketing Scales: v. 4: Consumer Behavior: v. 4 (Marketing Scales Series) Marketing Scales: v. 4: Consumer Behavior: v. 4 (Marketing Scales Series)
Karen JamesAuthor: Karen JamesGordon BrunerAuthor: Gordon Bruner
Publisher: South Western Educational Publishing,US
Book release: 2005-01-01
Format: Hardcover
ISBN: 1587992051



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Book The Real Pepsi Challenge: How One Pioneering Company Broke Color Barriers in 1940s American Business The Real Pepsi Challenge: How One Pioneering Company Broke Color Barriers in 1940s American Business
Stephanie CapparellAuthor: Stephanie Capparell
Publisher: Wall Street Journal Books
Book release: 2008-02-05
Format: Paperback
ISBN: 0743265726



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Book Consumer Behavior: Building Marketing Strategy (The Irwin/McGraw-Hill series in marketing) Consumer Behavior: Building Marketing Strategy (The Irwin/McGraw-Hill series in marketing)
Del I. HawkinsAuthor: Del I. HawkinsBestAuthor: BestConeyAuthor: Coney
Publisher: McGraw Hill Higher Education
Book release: 2000-08
Format: Hardcover
ISBN: 0072416882



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Book Understanding Consumer Decision Making: A Means End Approach to Marketing and Advertising Strategy Understanding Consumer Decision Making: A Means End Approach to Marketing and Advertising Strategy

Publisher: Psychology Press
Book release: 2001-06-12
Format: Paperback
ISBN: 080581731X



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Book Convergence Marketing: Strategies for Reaching the New Hybrid Consumer Convergence Marketing: Strategies for Reaching the New Hybrid Consumer
Yoram (Jerry) WindAuthor: Yoram (Jerry) WindVijay MahajanAuthor: Vijay Mahajan
Publisher: Financial Times/ Prentice Hall
Book release: 2001-12-19
Format: Paperback
ISBN: 0130650757



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