'A thought-provoking - and thought-improving - book ... Simple, practical and great fun'

'Good fun, stimulating good thinking'

'It is simple, practical and fun and a necessary read for anyone who wants to have great ideas'

Everybody wants to be creative. Creativity makes life more fun, more interesting and more full of achievement, but too many people believe that creativity is something you are born with and cannot be learned. In "How to Have Creative Ideas" Edward de Bono - the leading authority on creative thinking - outlines 62 different games and exercises, built around random words chosen from a list, to help encourage creativity and lateral thinking. For example, if the task were to provide an idea for a new restaurant and the random word chosen was 'cloak', ideas generated might be: a highwayman theme; a Venetian theme with gondolas; masked waiters and waitresses. Or, if asked to make a connection between the two random words 'desk' and 'shorts', readers may come up with: both are functional; desks have 'knee holes' and shorts expose the knees; traditionally they were both male-associated items. All the exercises are simple, practical and fun, and can be done by anyone.

Bestselling author Edward de Bono's new book to encourage creative thinking

Edward De Bono:
Dr Edward de Bono is widely regarded as the leading world authority in the direct teaching of creative thinking. He was a Rhodes Scholar at Oxford and has had appointments at the universities of Oxford, Cambridge, Harvard and London. He has written 63 books with translations into 37 languages. Dr de Bono is the originator of the term 'Lateral Thinking' and now has a network of 923 trainers in 28 countries around the world teaching his methods in business. His instruction in thinking has been sought by leading corporations such as British Telecom, IBM, Motorola and Prudential.