Economics for Business and Management is a highly accessible text for students. It introduces the key principles of microeconomics and macroeconomics and applies them to a wide variety of situations encountered by decision makers. 

The book emphasises the economic perspectives needed to understand the various functional and strategic areas of business and management.  Detailed consideration is also given to the political, legal, demographic, socio-cultural, ethical and environmental dimensions which characterise the business environment in which decision makers must operate.

Written for 1st year undergraduate courses on economics, with a business or management focus.

Economics for Business and Management: A Student Text

 introduces the key principles of microeconomics and macroeconomics and applies them to a wide variety of situations encountered by business decision makers.

Aspiring decision makers of the future will gain from the book?s emphasis on the economic perspectives needed to gain a full understanding of the various functional and strategic areas of business and management. Detailed consideration is also given to the political, legal, demographic, socio-cultural, ethical and environmental dimensions that characterise the business environment in which decision makers must operate.

KEY FEATURES

• Takes a highly interactive and engaging approach, with activities, exercises and checkpoints throughout the text. Answers and responses are all found at the end of the book.
• A wide variety of up-to-date case study materials, drawn from many business sectors, appear in every chapter. These cases highlight current business concerns and government issues and policies in the UK, the EU and globally.
• Structured sets of both short and longer questions are included at the end of each chapter, making this book ideal for self study.
• Extra questions, along with annotated web links are provided for students on the companion website at www.pearsoned.co.uk/griffiths.

This book has been written for students following courses on introductory economics, business economics or business environment.  It serves as an invaluable aid for students in the early stages of an undergraduate or equivalent programme with an economics, business or management focus.

Alan Griffiths is Reader in Economics at the Ashcroft International Business School, Anglia Polytechnic University

Stuart Wall is Professor of Business and Economic Education at the Ashcroft International Business School, Anglia Polytechnic University