2008-10-01 Useful resource for professional planning

Don't read this book if you want a superficial understanding on digital marketing - it's more an academic resource which places Internet into the wide marketing landascape as a medium, promotion tool, distribution channel, and language/cultural factor itself. The book comes with URLs and references to external resources for updates and best practices. It is definetely a good manual for developing satisfactory to successful (depending on one's own experience) digital plans.