2006-01-09 Making The Study of Strategy Interesting

I found this book to be invaluable during the Strategic Management module of my DMS. Not only was it informative, but it actually made the subject interesting (a course text book that is hard to put down!?!). The case studies are in themselves of interest and they relate very nicely to the concepts that are introduced. During my written assignment (which I passed easily) I drew heavily on the concepts and ideas introduced in this publication, which includes a wide variety of references from other recognised authors that I also found very useful.
Now I am studying for the Marketing module of my DMS, and this book is even helping with this, as it helps relate strategy to marketing.
I think anyone taking a DMS or MBA will find this book invaluable.