From an intimate perch on the lofty peak of women's studies, the author scans the data and provides fascinating insights into how to cash in on the expanding potential of the female purse in Asia in the 21st century. A must read of all marketers". - Dr. Sharon Siddique partner Sreekumar Siddique and Co. Pte. Ltd. "This book provides reliable insights, supported with scientific methodology, on one of the "mega trends of Asian and global market development. A better understanding of women's consumption power can also shed light on the consumption power of men, and as a result, that of the global market as well". - Professor Fan Gang Director of National Economic research Institute China Reform Foundation, Beijing.

Holding Up Half of the Sky: the New Women Consumers of Asia describes the dynamics of the rising power of women consumers in 11 countries in Asia. it looks at how women?s changing roles in society are fundamentally altering their roles as consumers.

This book provides a systematic analysis of the purchasing power, demographic and market characteristics of women consumers, and the outlook over the next 10 years. The Consumption priorities, preferences and perceptions of value are explored from the perspectives of different market segments and lifecycle stages.

An understanding of this target market is indispensable to any business that wants to win the hearts and wallets of Asia?s new women consumers.

The New Women Consumers of Asia

Through his detailed analyses of demographic and economic data amassed in this book, Dr. Yuwa Hedrick?Wong has convincingly explained the role of women as an important force shaping the Asian Consumer Market.
? Francis T. Lui
Professor of Economics & Director, Center for Economic Development
Hong Kong University of Science & Technology

Holding Up Half of the Sky: The New Women Consumers of Asia is a gold mine of information and insights demonstrating the increasingly important role of women as a driving force of consumption and market development in Asian countries. Combining demographics, profiles of female consumer groups, and the most up?to?date estimates of $500 billion of discretionary spending by 2014, this book pushes the frontiers of market research to new levels.
? Dr. R. Paul Shaw
Former Lead Economist, currently Program Advisor
Human Development Group, World Bank Institute

Sensitive and Rigorous, the research combines the best of quantitative and qualitative techniques to provide a lucid, readable overview of the status of Asian women today, and speculates on emerging trends. From an intimate perch on the lofty peak of women?s studies, the author scans the data and provides fascinating insights into how to cash in on the expanding potential of the female purse in Asia in the 21st century. A must?read of all marketers.
Dr. Sharon Siddique
partner
Sreekumar Siddique & Co. Pte. Ltd.

This book provides reliable insights, supported with scientific methodology, on one of the "mega?trends? of Asian and global market development. A better understanding of women?s consumption power can also shed light on the consumption power of men, and as a result, that of the global market as well.
Professor Fan Gang
Director of National Economic research Institute
China Reform Foundation, Beijing