2007-03-23 How Joe Wilson transformed Haloid into Xerox

This notable biography recounts the remarkable story of Joe Wilson, a shy entrepreneur who overcame tremendous technological and business challenges to develop an entirely new photographic process and create the Xerox Corporation. Wilson was a powerful but quiet leader who motivated employees, family members, business associates and his community to achieve the impossible. Charles D. Ellis presents a comprehensive portrait of the man and his times, highlighting the roles of luck and perseverance. He tells how Wilson built a revolutionary machine even before he had a market and, in that process, pioneered a new technology and transformed his grandfather's small company into Xerox. The story is slow at times, but we highly recommend Ellis's inspirational business profile to those who enjoy stories of legendary business leaders and the companies they built.