Book the 50 plus market: why the future is age-neutral when it comes to marketing and branding strategies ISBN 074944939X

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Thinking Of You - The Ultimate Escapist Read
Jill Mansell, unlike other writers in the rom-com arena, seems to get better with every book she writes. Thinking of You is her latest offering and proves that it is possible to get better with age!

Ginny Holland, a best selling author if left rattling around in her house on her own after daughter Jem goes to university. Lonely, she advertises her spare room for rent. Instead of a happy roommate, she gets moaning Laurel who is still hung up on her ex-boyfriend. If that wasn’t enough, Ginny finds herself lusting after two men who can only be bad for her. Will Ginny get the man of her dreams, or will he be the one that gets away?

Mansell has a disarming ability to create characters that you already know and that tends to make her books impossible to put down. This book is no different. It is charmingly written, hopelessly funny and will make you forget all of your own troubles as soon as you read the first page.

(ISBN: 0755328116, ISBN-13: 9780755328116)

Book Price comparison of Thinking Of You

Title: The 50 Plus Market: Why the Future Is Age-neutral When It Comes to Marketing and Branding Strategies
Author: Dick Stroud
ISBN: 074944939X
EAN: 9780749449391
New Ed. Edition
314 Pages
Publisher: Kogan Page Ltd
Binding: Paperback
Publication date: 2007-03-03

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2008-08-26 Wise guide to marketing across the age barrier

The world's population is getting older. Shouldn't marketers address this phenomenon? No. Actually, they should ignore it most of the time, says author Dick Stroud, who advocates marketing without regard to the consumer's age, except when a specific situation seems to call for it. Stroud and other contributors contend that focusing your general marketing effort solely on younger consumers is a waste of outreach opportunities. He bases his recommendations on global demographic surveys and on his experience with the 50-plus market. This practical book contains information about demographics and segmentation techniques, as well as the results of international studies of older consumers. It provides real bonuses, such as questionnaires you can use to gauge your company's attitudes toward older people, but it is also repetitive. getAbstract recommends it to serious market researchers and others who want to consider how age affects marketing worldwide.