"?useful, practical and, above all, reader?friendly?this book certainly takes me to a new level?I heartily recommend it". (Oldham Evening Chronicle, March 2007)

Marketing For Dummies will walk you through the creation of marketing materials. This book is the most instructive and helpful, as well as the most accurate, of any available. I've developed campaigns for a great many companies, from tiny start-ups to Fortune 100s, and I put everything I know into this book. I also interviewed and provided contact information for a great many other experts. You'll find an answer I promise!

Discover how to

· Understand the basics of effective marketing

· Research customers, competitors and industry

· Create a compelling marketing strategy

· Increase consumer awareness

· Satisfy clients? needs

· Boost sales

Alex Hiam is a consultant, corporate trainer, and public speaker with 20 years of experience in marketing, sales, and corporate communications. He is the director of Insights, which includes a division called Insights for Marketing that offers a wide range of services for supporting and training in sales, customer service, planning, and management. His firm is also active in developing the next generation of leaders in the workplace through its Insights for Training & Development. Alex has an MBA in marketing and strategic planning from the Haas School at U.C. Berkeley and an undergraduate degree from Harvard.
He has worked as marketing manager for both smaller high?tech firms and a Fortune 100 company, and did a stint as a professor of marketing at the business school at U. Mass. Amherst.
Alex is the co?author of the best?seller, The Portable MBA in Marketing (Wiley) as well as The Vest?Pocket CEO and numerous other books and training programs. He has consulted to a wide range of companies and not?for?profit and government agencies, from General Motors and Volvo to HeathEast and the U.S. Army (a fuller list of clients is posted at www.insightsformarketing.com). Alex is also the author of a companion volume to this book, the Marketing Kit For Dummies (Wiley), which includes more detailed coverage of many of the hands?on topics involved in creating great advertising, direct mail letters, Web sites, publicity campaigns, and marketing plans. On the CD that comeswith the Marketing Kit For Dummies, you?ll find forms, checklists, and templates that may be of use to you.

2005-06-30 Disappointing