Book advertising account planning: a practical guide ISBN 0765617307

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Thinking Of You - The Ultimate Escapist Read
Jill Mansell, unlike other writers in the rom-com arena, seems to get better with every book she writes. Thinking of You is her latest offering and proves that it is possible to get better with age!

Ginny Holland, a best selling author if left rattling around in her house on her own after daughter Jem goes to university. Lonely, she advertises her spare room for rent. Instead of a happy roommate, she gets moaning Laurel who is still hung up on her ex-boyfriend. If that wasn’t enough, Ginny finds herself lusting after two men who can only be bad for her. Will Ginny get the man of her dreams, or will he be the one that gets away?

Mansell has a disarming ability to create characters that you already know and that tends to make her books impossible to put down. This book is no different. It is charmingly written, hopelessly funny and will make you forget all of your own troubles as soon as you read the first page.

(ISBN: 0755328116, ISBN-13: 9780755328116)

Book Price comparison of Thinking Of You

Title: Advertising Account Planning: A Practical Guide
Author: Larry D. KelleyDonald W. Jugenheimer
ISBN: 0765617307
EAN: 9780765617309
New title. Edition
168 Pages
Publisher: M.E. Sharpe
Binding: Paperback
Publication date: 2006-07-15

shop	cond.	avail.	price	delivery costs	total
	USED*		£ 17.68	starting at £2.40	£ 20.08	Buy now
	NEW		£ 17.78	£ 2.75	£ 20.53	Buy now
	NEW		£ 25.95	free on orders over £ 19	£ 25.95	Buy now
	NEW		£ 27.50	free on orders over £ 20	£ 27.50	Buy now
	USED		£ 26.19	£ 2.75	£ 28.94	Buy now

"Bravo! As someone who teaches an account planning course, I was thrilled to see Kelley and Jugenheimer's book. This much-needed addition to the account planning literature is outstanding in both its depth and its accessibility. Whether you're a student or a practitioner, this book will explain what account planning is, how it's done, and why it's important. The current examples and insightful case studies make this a keeper." - Kris Kranenburg, Southern Illinois University "The title is dead-on as this book truly delivers as a practical guide to understanding account planning. It provides useful information in an entertaining and easy reading style." - Joseph E. Phelps, The Reese Phifer Professor of Advertising and Public Relations, University of Alabama"

Concise yet comprehensive, this practical guide covers the critical role of the account planner in advertising. Drawing on their extensive experience in the field, the authors follow the logical progression of the account-planning task from start to finish, including understanding the customer, defining the target market, defining the benefit, brand positioning, the creative brief, and measuring success. The book's easy-to-read style and logical format make it ideal for course adoption, and students as well as professionals will benefit from the variety of real-world examples.