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Title: Balanced Scorecard, The: Translating Strategy into Action
Author: Robert S KaplanDavid P Norton
ISBN: 0875846513
EAN: 9780875846514
322 Pages
Publisher: Harvard Business School Press
Binding: Hardcover
Publication date: 1996-09-01


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2005-06-30 Packed with Knowledge!

First published in 1996, this management literature classic builds a bridge between traditional, short-term oriented management systems and a more balanced approach integrating new types of measurements into a comprehensive strategy. This book looks senior managers in the eye and asks, "Are you ready for the future?" Some executives respond to the challenge of change by tinkering, adding a few nonfinancial metrics to the "instrumentation cockpit" that tells them how their corporate ship is running. Others have spurned Balanced Scorecard because it requires CEOs to accept feedback from all levels of their organizations so they will know if their assumptions remain relevant amidst rapid change. To date, however, more than 300 major organizations have used this system to enhance their performance, and future prospects. Abraham Lincoln once said that the best thing about the future is that it comes only one day at a time. With apologies to Lincoln, we recommend this book to all senior executives and managers - because the future will be here sooner than you think.

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