2008-02-05 A good beginners guide to selling online

No longer available from Amazon, but can be bought directly from Actinic on their website for £5.99 (still July 2005 First Edition, but does not appear too dated yet).

62 pages, 127 useful tips arranged by sections such as Marketing, Shipping & Security. Clarifies the basic laws and expectations in various countries, and gives guidance on where to find extra information. The tips are genuinely useful, and I am sure that taking heed could save you a lot of bother e.g. when VAT applies, Distance Selling Regulations, Returns Policies, etc.

Quickly read cover-to-cover in under an hour, but useful as a reference guide for dipping into whenever necessary.