Book asian brand strategy: how asia builds strong brands ISBN 1403992797

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Thinking Of You - The Ultimate Escapist Read
Jill Mansell, unlike other writers in the rom-com arena, seems to get better with every book she writes. Thinking of You is her latest offering and proves that it is possible to get better with age!

Ginny Holland, a best selling author if left rattling around in her house on her own after daughter Jem goes to university. Lonely, she advertises her spare room for rent. Instead of a happy roommate, she gets moaning Laurel who is still hung up on her ex-boyfriend. If that wasn’t enough, Ginny finds herself lusting after two men who can only be bad for her. Will Ginny get the man of her dreams, or will he be the one that gets away?

Mansell has a disarming ability to create characters that you already know and that tends to make her books impossible to put down. This book is no different. It is charmingly written, hopelessly funny and will make you forget all of your own troubles as soon as you read the first page.

(ISBN: 0755328116, ISBN-13: 9780755328116)

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Title: Asian Brand Strategy: How Asia Builds Strong Brands
Author: Martin Roll
ISBN: 1403992797
EAN: 9781403992796
224 Pages
Publisher: Palgrave Macmillan
Binding: Hardcover
Publication date: 2005-10-17

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2006-04-28 Interested, well-written and useful!!!

Asian Brand Strategy in a great book for both Western businessmen, interested in the Asian markets, and Asian Business leaders, who seeks to build brand equity. The book even creates an interest in both Asia and branding if you previously have no knowledge about it. It seems to be writen for both brand professionals aswell as for people knowing nothing about branding, since the language and layout is easy going, at the same time as it gives smart and clear insights to the brand building processes and the specific Asian characteristics. Martin Roll's many points are backed up by numerous interesting cases, and for me, writing my thesis on the topic of branding in Asia it has really been much helpful.