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Title: E-Business and E-Commerce Management
Author: Dave Chaffey
ISBN: 1405847069
EAN: 9781405847063
3. Edition
663 Pages
Publisher: Financial Times/ Prentice Hall
Binding: Paperback
Publication date: 2006-12-19


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2007-07-06 A must-have book!

Dave Chaffey's E-Business and E-Commerce Management is a superb text. All the important topic areas are covered in detail, the book is filled with up-to-date case studies, and, perhaps most importantly, is easy-to-read.

The author successfully captivates the reader's attention as they are taken on an information-rich journey, starting with the basics of E-Commerce through to the strategic management of key E-Business functions. The book is ideal for business or IT students who are required to study E-Business as part of their course. Indeed, I purchased the book during my IT degree course and found it indispensable.

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