2007-12-12 Timeless? Maybe not. Contemporary? No doubt.

This book originally written in 1999, 8 years ago, is filled with what are, unfortunately, still original insights given that their uptake in a world filled with traditional marketers still trying to cling to their beloved top-down broadcast model has been slower than expected.

It is the kind of book which as soon as you get the main idea your mind opens up and you start applying it to your business, to your friend's business to any business that is in your mind at the time. And the ideas are good, practicable, ethical and profitable; truly win-win.

In fact reading it you feel that a lot of todays journalism and web 2.0 talk, customer engagement talk are just footnotes to Seth's book. Anybody who didnt know when it was written would think it was this or last year's release.