2008-10-09 Insightful road map to professional firm management.

Pull up a chair for a straightforward exposition of the threats that face professional-service firms and the measures they need to take to meet today's marketplace demands. Thomas J. DeLong, John J. Gabarro and Robert J. Lees examine the challenges confronting the whole spectrum of professional-services firms. They identify "product intensity" and "practice segmentation" as two dimensions that weigh heavily in deciding how to lead these firms and set a long-term course. They offer a model to guide leaders, emphasizing planning, commitment, execution and setting an example. getAbstract finds that this book will interest any professional in the service business. Even those who may not be responsible for leading their firms can benefit from this analysis.