Book markets of one: creating customer-unique value through mass customization ("harvard business review" book) ISBN 1578512387

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Thud! from Terry Pratchett
KoomValley? That was where the trolls ambushed the dwarfs, or the dwarfs ambushed the trolls. It was far away. It was a long time ago.

But if he doesn’t solve the murder of just one dwarf, Commander Sam Vimes of Ankh-Morpork City Watch is going to see it fought again, right outside his office.
With his beloved Watch crumbling around him and war-drums sounding, he must unravel every clue, outwit every assassin and brave any darkness to find the solution.And darkness is following him....

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Title: Markets of One: Creating Customer-unique Value Through Mass Customization (Harvard Business Review Book Series)
Author: James H. GilmoreB. Joseph Pine IIB.J. Pine Illinois
ISBN: 1578512387
EAN: 9781578512386
240 Pages
Publisher: Harvard Business School Press
Binding: Hardcover
Publication date: 2000-02-01

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2001-04-02 worth reading !

As with most HBR compilations, "Markets of One", shows the strengths and weaknesses of the format; a collection of, in the main, well written and informative articles from authors of considerable academic pedigree but without the depth or references of full-blown papers.

A very enjoyable read if you don't have access to HBR itself.