2007-11-20 An excellent primer in salesmanship

I've read Burch's prior works and I've loved each of them. Here Geoff explains 'how to become a salesman' through the story of a dog learning the ropes of sheep-herding.
The idea is bizarre but the story conveys the essence of salesmanship in simple, no-nonsense sections.
I encourage entrepreneurial activity (and run several events along these lines here in Brighton). I lend Way of the Dog to people who want to learn salesmanship but have no prior experience - it is a great primer without any assumption about prior domain knowledge.
If you don't know much about selling but want to learn then you'll learn some techniques and receive some inspiration from this book.