??good simple tips on subjects like networking, sales and presentations?? (Edge, September 2007)

"This interesting book is much more serious than the title suggests.? (Modus Operandi, Spring 2008)

??good simple tips on subjects like networking, sales and presentations?? (Edge, September 2007)

"This interesting book is much more serious than the title suggests.? (Modus Operandi, Spring 2008)

How effective is the communication you experience every day? How often have you been bored during a presentation? Failed to win a piece of business that, deep down, you know you should have won? Had a tedious, pointless networking conversation?

Countless times, no doubt. Too much information and not enough relevance is a problem that pervades almost all business communication. You see, the way many people communicate is like filling a bucket with jelly, flinging it at their audience, and hoping some of it sticks. It?s ineffective, it?s irritating and, above all, it?s very messy.

So what?s the answer? More relevance and a lot less jelly. The Jelly Effect teaches you simple, memorable and costless ways to win more attention and more business. Imagine how effective you?d be if you communicated only what was relevant 100 percent of the time. You would be better at talking to others, presenting, networking and selling. You would excel in interviews, meetings and pay?rise discussions. The benefits would be endless.

The Jelly Effect shows you how to raise your game to a different level. You?ll never fling another bucket of jelly again...

PRAISE FOR THE JELLY EFFECT

?The most effective, original and insightful book on business communication that I have ever read.? ??Dr. Ivan R. Misner, NY Times bestselling author of Truth or Delusion? and founder of Business Network International

?Andy Bounds has a totally unique and inspiring way of communicating. He also has this tremendous ability to help others achieve more when they communicate. Every single person he?s worked with at npower has found his guidance to be immensely valuable, and to have made a real difference.  My advice: read this book ? it will help you communicate with, and relate to, people better than ever before.? ??Heidi Walton, npower, People Development Manager

?They say the definition of genius is the ability to make the complex simple. If that?s the case then Andy Bounds is a genius. This book is packed with insight and ideas that make the whole art of communication and connecting with people both easy to understand and apply. Yes, you?ll have the occasional B.F.O.( Blinding Flash of the Obvious) moment and wonder why on earth you?ve never thought of some of the ideas before...truth is we need some one like Andy with his incredibly easy style of writing to wake us up to the obvious. I defy anyone who reads this book and applies the insights to their own business not to see a increase in both their profit and their profile.? ??Paul McGee, International speaker and best selling author of S.U.M.O. (Shut Up, Move On)

How effective is the communication you experience every day? How often have you been bored during a presentation? Failed to win a piece of business that, deep down, you know you should have won? Had a tedious, pointless networking conversation? Countless times, no doubt. Too much information and not enough relevance is a problem that pervades almost all business communication. You see, the way many people communicate is like filling a bucket with jelly, flinging it at their audience, and hoping some of it sticks. It's ineffective, it's irritating and, above all, it's very messy. So what's the answer? More relevance and a lot less jelly."The Jelly Effect" teaches you simple, memorable and costless ways to win more attention and more business. Imagine how effective you'd be if you communicated only what was relevant 100 percent of the time. You would be better at talking to others, presenting, networking and selling. You would excel in interviews, meetings and pay rise discussions. The benefits would be endless. "The Jelly Effect" shows you how to raise your game to a different level. You'll never fling another bucket of jelly again..."

The most effective, original and insightful book on business communication that I have ever read." - Dr Ivan R Misner, "NY Times" bestselling author of "Truth or Delusion?" and founder of Business Network International. "Andy Bounds has a totally unique and inspiring way of communicating. He also has this tremendous ability to help others achieve more when they communicate. Every single person he's worked with at npower has found his guidance to be immensely valuable, and to have made a real difference. My advice: read this book it will help you communicate with, and relate to, people better than ever before." Heidi Walton, npower, People Development Manager."They say the definition of genius is the ability to make the complex simple. If that's the case then Andy Bounds is a genius. This book is packed with insight and ideas that make the whole art of communication and connecting with people both easy to understand and apply. Yes, you'll have the occasional BFO (Blinding Flash of the Obvious) moment and wonder why on earth you've never thought of some of the ideas before...truth is we need some one like Andy with his incredibly easy style of writing to wake us up to the obvious.

I defy anyone who reads this book and applies the insights to their own business not to see a increase in both their profit and their profile." - Paul McGee, International speaker and best selling author of "SUMO" ("Shut Up, Move On").

The Jelly Effect gives you simple, proven techniques for
improving your communication and selling ability. Like throwing jelly at a
wall, poor communication just doesn't stick. But there are simple,
memorable, and affordable ways to win more attention and more business. And
anyone can learn them. Every business can benefit from better
communication. The Jelly Effect introduces revolutionary communication and
persuasion techniques from corporate communications superstar Andy Bounds.
You will learn to sell yourself, your ideas and your products or services
to customers, prospects and even colleagues. Exercises, quizzes,
mini-tests, tips and inspiring stories help you master the art of
persuading anyone, individually or in large groups.

Who am I to tell you how to communicate? I have always had
very poor eyesight. I'm blind in one eye. My 'good' eye has a prescription
of -14.5 which means - amongst other things - I can't see far enough to
drive. Also, you won't be surprised to know, I don't judge distances very
well. I'm not very good at catching things. And the only thing 3D glasses
do for me is keep everything 2D, but turn it red. Yet, bizarrely enough my
bad eyesight has given me an incredibly powerful insight into how to
communicate in business - and I wager you won't have come across it
anywhere else. Let me explain...

You see, to me, business communication has to do only one thing. It doesn't
have to entertain, impress or astonish. It just has to work. To achieve
what you want it to. A good sales pitch gets the sale. A great motivational
speaker motivates. Well, my eyesight has helped me show thousands of
businesses how to make their communications do what they're supposed to do:
be infinitely more effective. I've helped TV personalities, blue-chip
firms, national charities, politicians achieve more when communicating...
all, believe it or not, because I'm quite literally 'half-blind'.

But how does this make me more able to help people communicate? Well, you
see my sight is a symptom of a hereditary condition called Sticklers
Syndrome. I have it. My daughter Megan has it. And my Mother has it. In
fact, my Mother is totally blind. Her blindness led to me having to do
things - and explain things - others never have to. As a child, I would sit
on my Mother's knee and ask her "what's the best way to describe this room
to you, Mum? How can I explain it so you understand it instantly?" And I
used to have these conversations with her about every subject imaginable -
people, images, landscapes, rooms she hadn't been in before, describing
films so she could enjoy them as much as a sighted person could - and so
on.

So, for as long as I can remember, I have known something very few other
people anywhere truly know: that the natural way you speak is not the
natural way for somebody else to understand. I had to change the way I
described things, how I put them in context, so Mum could easily
understand, benefit from and - most importantly - act on what I said.

Now, you may well be thinking "how does Andy talking to his blind Mother
have any relevance to me? I don't tend to come across blind people in
business very much." And I'm sure you don't. But instead - have you ever
been bored during someone's presentation? Have you ever been in a meeting
where you could have walked out half way through without it making any
difference to your life whatsoever? I bet you have. Everybody has. But one
day I found a way of applying what I learned when talking to my Mother to
everyday business communications - like networking, presenting, training,
meetings, interviews - which is totally new and astoundingly effective.

And that's what this book is all about, I'm going to show you how to get
the results you want when speaking to others. This book will help you
achieve more from your verbal communication than ever before. You see, the
common denominator with every type of communication is there is an
audience. And, if you put things from their point of view, you have a much
better chance of success. So, this book will show you how to impress anyone
when you first meet them by saying the rights things in the right way.
Similarly, you'll discover the easiest, quickest way to sell anything to
anyone. And you'll learn a simple technique to achieve what you want from
your presentations.

You'll see that - to achieve all these things - all you need is a change in
the emphasis of what you say, a tweaking of the order in which you say it,
minor adjustments to standard phrases that you use, and your results will
rocket. By the time you finish this book, you will know exactly what to say
- and how to say it - to enjoy far greater levels of success.

Andy Bounds

Better communications means better results.

you know that you?re good at our job. But do you get the results somebody as good as you should get?

Everyone has to sell to other people,. Either you have to sell yourself, you r ideas, or you products or services. Unfortunately, most of us do it very badly. And it an be so frustrating. Fortunately there are simple techniques that you can use every single time you communicate, to impress, convince and ultimately persuade others to see things your way.

The Jelly Effect will show  you how to get the best out of any communicate, whether you?re speaking to an individual or a group, formally or informally, inside or outside your organisation. By the time you close the final page of this book, you will be armed with simple, practical, proven techniques that will help you be more effective in all your business dealings than ever before.

"What Andy doesn?t know about communication isn?t worth knowing! He?s a true genius and his advice is indispensable. ? Helen Mill,s Global PR Director, AstraZeneca

How effective is the communication you experience every day? How often have you:

• Been bored during a presentation?
• Failed to win a piece of business that, deep down, you know you should have won?
• Had a tedious, pointless networking conversation?

Countless times, no doubt. Too much information and not enough relevance is a problem that pervades almost all business communication.

You see, the way many people communicate is like filling a bucket with jelly, flinging it at the audience, and hoping some of it sticks. It?s ineffective, it?s irritating and, above all, it?s very messy.

So what?s the answer? More relevance and a lot less jelly. The Jelly Effect teaches you simple, memorable and costless ways to win more attention and more business. Imagine how effective you?d be if you communicated only what was relevant 100% of the time. You would be better at talking to others, presenting networking and selling. You would excel in interviews, and meetings and pay?rise discussions. The benefits would be endless.

The Jelly Effect shows you how to raise you game to a different level. You?ll never fling another bucket of jelly again...

Andy Bounds is an expert at showing organisations how to make their communication work. His unique slant on communication stems from the fact that his mother is blind, giving him a lifetime of explaining things from someone else?s point of view.

Andy shares this unique knowledge with companies and conference audiences all over the world, and it?s helped thousands of businesses win significant sums of money by teaching tem what to say so that their clients feel comfortable, helped and ? most importantly ? ?keen to buy?.

One of Andy?s clients recently described his advice as, "Annoyingly simple. I could have thought of everything you?ve just said, But I didn?t. And neither has anyone else I?ve ever met."www.andybounds.com , www.jellyeffect.com

2008-08-30 Great for a beginner like me

I read some of the reviews blasting this book, and I felt I needed to counter them. Whether you will like this book or not seems to depend on your level of experience with selling yourself.

Some of the reviewers have indicated that the book is basic, but I would argue that the book is not. As someone who works in academia but works as a project-based consultant sometimes, I had never thought much about how I was networking. The chapter on networking was extremely useful, and I have seen plenty of people not putting his advice into practice.

The presentation section is not that relevant to "knowledge" presentations (of information that are not selling), but this book is more pitched towards those who sell anyway.

I agree that the book could have been written more succinctly, but there were still many gems of wisdom for a beginner like me.