Book never mind the sizzle...where's the sausage?: branding based on substance, not spin ISBN 1841127698

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Thud! from Terry Pratchett
KoomValley? That was where the trolls ambushed the dwarfs, or the dwarfs ambushed the trolls. It was far away. It was a long time ago.

But if he doesn’t solve the murder of just one dwarf, Commander Sam Vimes of Ankh-Morpork City Watch is going to see it fought again, right outside his office.
With his beloved Watch crumbling around him and war-drums sounding, he must unravel every clue, outwit every assassin and brave any darkness to find the solution.And darkness is following him....

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Title: Never Mind the Sizzle...Where's the Sausage?: Branding Based on Substance, Not Spin
Author: David Taylor
ISBN: 1841127698
EAN: 9781841127699
162 Pages
Publisher: Capstone
Binding: Paperback
Publication date: 2007-09-07

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2008-06-29 I give it to my staff

This book is very easy to read and contains some fantastic basic truths about marketing which can be easily applied.
I have all the authors books which i recommend if you need to know more detail in a text book like way. The advantage of this book is that it is presented in a fictional format that makes it easy and enjoyable to read. I now give this book to everyone in my marketing team.