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Title: "Property Ladder": Design for Profit
Author: Sarah Beeny
ISBN: 1844036456
EAN: 9781844036455
176 Pages
Publisher: Cassell Illustrated
Binding: Hardcover
Publication date: 2009-03-02


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2007-06-02 doing who a favour?

The problem with this book and the accompanying tv programme is that it encourages maybe too many people to try their hand at 'developing' property. As another reviewer pointed out, 'developing' is buying land and building on it from scratch - what property ladder is describing is 'property modernisation', nothing more.

There are a lot people out there who know what they are doing, they buy a property for the right price, they know what needs to be done to it for the market sector it is in, and sell the property on for a reasonable profit (note 'reasonable' being about 10% of resale value, dependant on the timescale). The key to all this is in the INITIAL PURCHASE PRICE.

Go to a property auction and for most properties there is always some hopeful who will pay just that little bit too much for a property because he or she thinks there is a killing to be made. That is the problem - too many people want to try this for a living and the net effect is that for those that DO know what they are doing there are far less properties to go around. Net result, a market flooded with amatuerish 'makeover' jobs at inflated prices as people try to recoup what they have unnecessarily spent on their new money making scheme.

The bottom line is - you need to buy sound properties at minimum 25-30 percent below their potential value. By sound properties I mean properties which do not have unseen structural problems, this means you have to know what you are looking at. You then do 5 things:

1. Replace or renew kitchen

2. Replace or renew bathrooms, preferably fully tiled.

3. Replace or renew Fuse board and electric system

4. Replace or renew Heating system

5. repair and repaint everything else including gardens.

(NB 1 and 2 include plumbing)

These books spend far too many column inches on how to 'dress' the property for sale and not enough on how to identify and rectify underlying problems which is where most people fall down and 'go over budget'

I must add to this that (having met her) Sarah Beeny is a very astute and knowledgeable businesswoman who knows her stuff. However please remember that Property ladder is a TV programme which needs ratings - To do this they select the programme applicants that have paid over the odds for problematic properties and either dont know what they are doing or have plans to spend far too much on the modernisation.

What this book should tell you is how not to do it.

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