Book the 22 immutable laws of branding ISBN 1861976054

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Thinking Of You - The Ultimate Escapist Read
Jill Mansell, unlike other writers in the rom-com arena, seems to get better with every book she writes. Thinking of You is her latest offering and proves that it is possible to get better with age!

Ginny Holland, a best selling author if left rattling around in her house on her own after daughter Jem goes to university. Lonely, she advertises her spare room for rent. Instead of a happy roommate, she gets moaning Laurel who is still hung up on her ex-boyfriend. If that wasn’t enough, Ginny finds herself lusting after two men who can only be bad for her. Will Ginny get the man of her dreams, or will he be the one that gets away?

Mansell has a disarming ability to create characters that you already know and that tends to make her books impossible to put down. This book is no different. It is charmingly written, hopelessly funny and will make you forget all of your own troubles as soon as you read the first page.

(ISBN: 0755328116, ISBN-13: 9780755328116)

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Title: The 22 Immutable Laws of Branding
Author: Al RiesLaura Ries
ISBN: 1861976054
EAN: 9781861976055
New Ed. Edition
192 Pages
Publisher: Profile Business
Binding: Paperback
Publication date: 2000-04-03

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As it becomes increasingly associated with impressive corporate gains realised in recent years by companies ranging from Virgin and Rolex to Daewoo and Volvo, "branding" has developed into one of the marketing world's hottest concepts. And for good reason, contend well- known strategist Al Ries and his daughter Laura Ries in The 22 Immutable Laws of Branding: How to Build a Product or Service into a World-Class Brand.

"Marketing is building a brand in the mind of the prospect," they write. "If you can build a powerful brand you will have a powerful marketing programme. If you can't, then all the advertising, fancy packaging, sales promotion and public relations in the world won't help you achieve your objective." A no-holds-barred look at a diverse collection of successful--and not-so- successful-- branding efforts undertaken by a number of high-profile firms, their book distills the most critical principles involved into a series of clear rules with straightforward titles such as "The Law of Expansion", "The Law of Contraction", "The Law of Consistency", and "The Law of Mortality". While some of their suggestions may at first seem counterintuitive, together they compose a logical blueprint for success in today's ever-more-competitive environment. --Howard Rothman, Amazon.com

Everyone knows that building your product or service into a bona fide brand is the only way to stand out in today's insanely crowded marketplace. The only question is how do you do it?This is the definitive text on branding, distilling complex theories and principles behind this key marketing term into in twenty-two easy-to-read vignettes including:The Law of ContractionA brand becomes stronger when you narrow its focusThe Law of the WordA brand should strive to own a word in the mind of the consumerThe Law of FellowshipIn order to build the category, a brand should welcome other brandsWorld-renowned marketing guru Al Ries and his daughter and business partner Laura Ries examine brand-blazing strategies from the world's best, including Coca-Cola, Xerox, BMW, Federal Express and Starbucks, to provide you with the expert insight you need to build a world-class brand.

Branding is the future of business.
Our book shatters the conventional wisdom of brand development. We lay down the laws that can make the difference between success and failure in the marketplace for your brand. We answer questions like: Which is more important Advertising or PR? Should we line extend? How important is quality? What color and shape should our logo be? Do we go global? When do we let a brand die? How often do we change our slogan? Should we block competitors from entering our market? Do we promote the category or our brand? What should we name our brand?

2008-02-29 Brand management made easy

A really simple and enjoyable book to read and every point is robustly backed up with real life examples of how to do and not to do things.

The writer makes the difference between the sucess and failiure of brands seem so simplistic it makes you wonder why on earth companies waste £millions on ideas that have been proven not to work or seriously harm future sales.

A real eye opener.