Richard La Ruina, the ultimate pick-up artist, shares his infallible technique for men to become irresistible to the opposite sex. At the age of 21, Richard had never kissed a girl. Now he is considered Europe's Greatest Seducer, dating models, successful business women, and celebrities. This book tells the inspirational story of his transformation and also reveals ALL his secrets and breaks down his method in easy-to-follow steps. La Ruina runs PUATraining.com, Europe's biggest seduction company and has personally trained over 800 men. People from around the world fly to London to train with him.

Some have never had luck with women, some have come out of a long relationship, some just would like to be a bit more in control of their love life. But the result is the same - the ability to attract and seduce women.

La Ruina outlines a learnable process that guarantees to make all men more attractive, more confident and opens the door to all the pleasure they can handle. It's tried and tested in the real world, and will work for you.

'His lines were startlingly brilliant' - The Evening Standard

'Richard La Ruina is now a master of the art' - The Daily Sport

'Even Robbie Williams can't beat Richard' - The Daily Star

2008-08-26 A life changing book

I can't recommend this book enough. I loved 'The Game' by Neil Strauss, but being British, I didn't really feel comfortable spieling off lines and routines and I'm not sure how well they would have worked over here in the UK. So it was great to find out that there was someone like Richard La Ruina over here who was teaching people how to be good with women in a natural way, rather than a pick up artist way.

I found this book to be really interesting, thoughtfully written, funny in places, and poignant in others. It details a totally honest and almost unbelievable account of how someone can transform themselves from being a social misfit into a modern day Casanova.

What I really liked about his book was that it focuses on self improvement whilst being honest and true to yourself, rather than learning cheesy chat up lines or scripted routines like other books on pick up.

This book showed me that there was a respectable side to the world of pick up, and I can honestly say that it had a huge impact on my life. Everyone should read this book!